Communication is at the heart of what we do. We believe meaningful change starts with widespread public awareness. We leverage diverse media platforms to bring attention to critical issues and advocate for improved eldercare practices.

Our Poongaatru website serves as a comprehensive resource for information on healthy aging, offering valuable insights, tips, and expert advice to promote well-being in later years. Additionally, we run an exclusive Poongaatru YouTube channel dedicated to educating and empowering individuals with the concept of optimal health and wellness. Through engaging videos, we aim to inspire and inform the public about the importance of living a healthy and fulfilling life as we age.

To further our outreach, we publish a monthly Tamil magazine – Poongaatru focused on eldercare and healthy aging. This magazine is a vital tool for connecting with the Tamil-speaking community, offering culturally relevant articles, health tips, and expert opinions. It serves as an accessible platform for raising awareness and promoting better health practices among the elderly in Tamil Nadu and beyond.

We also leverage social media platforms like Facebook and Instagram expand our reach. Through regular posts, live sessions, and engaging content, we foster a community of awareness, sharing important information on eldercare, health tips, and updates on our programs. Social media enables us to connect with a younger audience, encouraging intergenerational dialogue and spreading the message of healthy aging far and wide.